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BOY Magazine is a fashion and beauty magazine about objectifying the man. The magazine was founded in Sweden by PR expert Fredrik Robertsson and art director Robin Grann and the first issue was launched in the fall of 2015. The idea behind the magazine was to create a product that would not only look good on your coffee table and hopefully inspire – but also make a change in the world. Therefore – all proceeds from the magazine are donated to The Rainbow Fund in Sweden – a charity that raises money for organisations working with human right within the LGBT community.