Lou in Love
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Lou in Love is a modern Swedish silk brand founded in 2015 by Frida Benno Hjerpe and Karin Tranaeus. Lou in Love has a touch of french romanticism that meets Scandinavian simplicity, resulting in a strong, powerful and independent expression. All their garments are made of the finest silk. A woman wearing Lou in Love feels comfortable, luxurious and sure of herself. Our target audience appreciates our identity and how we show our products through honesty and nudity in the photographs. They think strong, smart and independent women who have an eye for details and recognize the value of high quality will appreciate our brand. The idea of wearing Lou in Love is that you can use your silk clothes everyday, at the morning meeting, at the office, wearing the same outfit to late night dinner. We believe it is a good investment for your wardrobe, buying sustainable clothes with a wide use for your everyday and night.