Welcome home to Mouche - Welcome to ‘The Apartment’
The heart and soul of what we are and a testament to how we do it. Our light-filled space in the heart of Gothenburg is filled with everything we love – vintage, interior, art, beauty and fashion. With a pinch of passion and creativity we seek to share our vision with our customers in a curated, immersive, eclectic yet elegantly designed lifestyle destination.
>The Apartment is a story in itself, a place to discover a modern and personal approach to shopping, a destination where we introduce our carefully selected pieces and present exciting collaborations and partners. We are the global explorer and collector of exclusive and extraordinary pieces that are presented in a forever-changing, curated and very shoppable context.
Our members community guides our culture and through exclusive events, inspiring initiatives and shared passions, we seek to form a deeper, more meaningful customer relationship.
The Apartment is the physical manifestation of our philosophy. It is where we engage with you, our community, our members, through a journey that seeks to touch all five senses, sharing our stories where objects have meaning and relevance, bringing
life to style.
Monday – Saturday 11–15