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The bag lady

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The bag lady

With an absolute feeling for quality and style the Swedish designer AnnLouise Landelius creates bags and accessories under the name ALL.

The first bags started to take shape during AnnLouise studies at Central St Martins and London Collage of Fashion. After graduation 2005 she worked as a designer at H&M and Tiger of Sweden, but after a while her creative and independent spirit was calling and AnnLouise started her own brand 2009.

Geometric shapes and simple clean lines is the signature of the collections. All made in exclusive leathers and with significant details such as heavy zips and elaborate solid brass.

leathers are sourced and hand picked from some of the best leather suppliers in Italy and England. Everything is made in limited editions, and most of the products are made by herself in her combined studio and shop in Gothenburg. When more capacity is needed a small production studio in London is used.

I’m small-scale, but my limits are my biggest source of inspiration. I have a very tight little space that I can create within, both economically and in choice of materials. That triggers my creativity and within that box I feel free. I put great importance to details and how I can combine them with simple, beautiful shapes. It´s a great feeling to work with such a refined material as leather. It enables me to develop products that are not tied to seasons and that can stand the test of time!”

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